Cognitive Interviewing: A Tool for Improving Questionnaire Design - Gordon B. Willis - Books - SAGE Publications Inc - 9780761928034 - January 6, 2005
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Cognitive Interviewing: A Tool for Improving Questionnaire Design

Gordon B. Willis

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Cognitive Interviewing: A Tool for Improving Questionnaire Design

The design and evaluation of questionnaires and other written and oral materials is a challenging endeavor, fraught with potential pitfalls. This book describes a means of systematically developing survey questions through investigations that intensively probe the thought processes of individuals who are presented with those inquiries.

348 pages, 1, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released January 6, 2005
ISBN13 9780761928034
Publishers SAGE Publications Inc
Pages 352
Dimensions 152 × 228 × 23 mm   ·   570 g
Language English  

See all of Gordon B. Willis ( e.g. Hardcover Book and Paperback Book )