Qualitative Methods for Marketplace Research - Shay Sayre - Books - SAGE Publications Inc - 9780761922704 - April 20, 2001
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Qualitative Methods for Marketplace Research Abridged edition

Shay Sayre

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Qualitative Methods for Marketplace Research Abridged edition

Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.

272 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released April 20, 2001
ISBN13 9780761922704
Publishers SAGE Publications Inc
Pages 272
Dimensions 152 × 228 × 13 mm   ·   370 g
Language English  
Editor Sayre, Shay

See all of Shay Sayre ( e.g. Paperback Book and Hardcover Book )