Persuasion: Theory and Research - Daniel J. O'Keefe - Books - SAGE Publications Inc - 9780761922001 - March 12, 2002
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Persuasion: Theory and Research 2 Revised edition

Daniel J. O'Keefe

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Persuasion: Theory and Research 2 Revised edition

The Second Edition of Persuasion combines a discussion of research on the production of persuasive messages with more traditional research on the study of message effects. It covers the theory of reasoned action, contains new chapters on functional approaches to attitude and behavioural change, and new material on persuasive campaigns.

384 pages, black & white illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released March 12, 2002
ISBN13 9780761922001
Publishers SAGE Publications Inc
Pages 384
Dimensions 159 × 235 × 30 mm   ·   760 g
Language English  

See all of Daniel J. O'Keefe ( e.g. Paperback Book and Hardcover Book )