Handbook of Services Marketing and Management - Teresa a Swartz - Books - SAGE Publications Inc - 9780761916123 - January 18, 2000
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Handbook of Services Marketing and Management

Teresa a Swartz

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Handbook of Services Marketing and Management

A guide to the latest thinking in the foundations of services.


536 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released January 18, 2000
ISBN13 9780761916123
Publishers SAGE Publications Inc
Pages 536
Dimensions 209 × 279 × 36 mm   ·   1.30 kg
Language English  
Editor Iacobucci, Dawn
Editor Swartz, Teresa A.