Advanced Focus Group Research - Edward F. Fern - Books - SAGE Publications Inc - 9780761912491 - July 30, 2001
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Advanced Focus Group Research

Edward F. Fern

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Advanced Focus Group Research

Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.

264 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 30, 2001
ISBN13 9780761912491
Publishers SAGE Publications Inc
Pages 264
Dimensions 156 × 229 × 14 mm   ·   374 g
Language English  

See all of Edward F. Fern ( e.g. Hardcover Book and Paperback Book )