Research Paradigms, Television, and Social Behaviour - - Books - SAGE Publications Inc - 9780761906551 - November 26, 1997
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Research Paradigms, Television, and Social Behaviour

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Research Paradigms, Television, and Social Behaviour

This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of television, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium.

440 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 26, 1997
ISBN13 9780761906551
Publishers SAGE Publications Inc
Pages 440
Dimensions 141 × 210 × 27 mm   ·   620 g
Language English  
Editor Asamen, Joy K.
Editor Berry, Gordon L.