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Public Relations 3 Rev edition
Paul Baines
Public Relations 3 Rev edition
Paul Baines
A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp.
456 pages, 1, black & white illustrations
Media | Books Paperback Book (Book with soft cover and glued back) |
Released | November 19, 2003 |
ISBN13 | 9780750657242 |
Publishers | Taylor & Francis Ltd |
Pages | 452 |
Dimensions | 188 × 246 × 23 mm · 864 g |
Language | English |