Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust - Kate Hartley - Books - Kogan Page Ltd - 9780749486501 - August 3, 2019
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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Kate Hartley

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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Future-proof your crisis response plan using this clear-cut framework to mitigate, manage and respond to unpredictable rumours, scandals, crises and fake news.

256 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released August 3, 2019
ISBN13 9780749486501
Publishers Kogan Page Ltd
Pages 256
Dimensions 234 × 159 × 15 mm   ·   406 g
Language English  

See all of Kate Hartley ( e.g. Paperback Book and Hardcover Book )