Global Brand Management: A Guide to Developing, Building & Managing an International Brand - Laurence Minsky - Books - Kogan Page Ltd - 9780749483609 - November 3, 2019
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Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Laurence Minsky

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Global Brand Management: A Guide to Developing, Building & Managing an International Brand

Hone your understanding of international brand management with this textbook, showcasing why it's critical for all brands to develop elasticity and adapt to different territories, audiences and contexts.

328 pages

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 3, 2019
ISBN13 9780749483609
Publishers Kogan Page Ltd
Pages 328
Dimensions 239 × 170 × 20 mm   ·   584 g
Language English  
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