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Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing
Timothy Hughes
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Smarketing: How to Achieve Competitive Advantage through Blended Sales and Marketing
Timothy Hughes
Understand the concept of 'Smarketing' - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
248 pages
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | October 3, 2018 |
| ISBN13 | 9780749483586 |
| Publishers | Kogan Page Ltd |
| Pages | 248 |
| Dimensions | 234 × 158 × 15 mm · 470 g |
| Language | English |
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