Tell your friends about this item:
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Erik Du Plessis
Price
SEK 439
excl. VAT
Ordered from remote warehouse
Expected delivery Oct 3 - 15
Our customers say:
Add to your iMusic wish list
The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Erik Du Plessis
Draws on the research into the workings of the human brain undertaken by psychologists, neurologists and artificial intelligence specialists. This title uses research to suggest why emotion is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy the brand that is being advertised.
256 pages, Illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | July 3, 2008 |
| ISBN13 | 9780749450243 |
| Publishers | Kogan Page Ltd |
| Pages | 256 |
| Dimensions | 157 × 234 × 19 mm · 400 g |
| Language | English |
Show all
More by Erik Du Plessis
See all of Erik Du Plessis ( e.g. Paperback Book and Hardcover Book )