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Accounting for Tastes
Gary S. Becker
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Accounting for Tastes
Gary S. Becker
Becker argues that past experiences and social influences form two basic capital stocks, personal and social, and applies these concepts to assessing the effects of advertising, the power of peer pressure, the nature of addiction, and the function of habits.
292 pages, 14 line illustrations
| Media | Books Paperback Book (Book with soft cover and glued back) |
| Released | March 30, 1998 |
| ISBN13 | 9780674543577 |
| Publishers | Harvard University Press |
| Pages | 292 |
| Dimensions | 151 × 227 × 15 mm · 349 g |
| Language | English |
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