Attracting Investors: A Marketing Approach to Finding Funds for Your Business - Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) - Books - John Wiley & Sons Inc - 9780471646563 - August 13, 2004
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Attracting Investors: A Marketing Approach to Finding Funds for Your Business

Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL)

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Attracting Investors: A Marketing Approach to Finding Funds for Your Business

How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors.

256 pages, illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released August 13, 2004
ISBN13 9780471646563
Publishers John Wiley & Sons Inc
Pages 256
Dimensions 160 × 239 × 23 mm   ·   521 g
Language English  
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