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New Product Success Stories: Lessons from Leading Innovators
Robert J. Thomas
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New Product Success Stories: Lessons from Leading Innovators
Robert J. Thomas
What are the secrets behind such spectacular product successes as Slim-Fast, Cellular One, and Phillips CD? How did Snapple, MCI Friends and Family, MTV, and The Body Shop emerge from obscurity to become household names, seemingly overnight? This book takes you behind the scenes of 24 of the biggest product success stories of the past few years.
352 pages
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | January 18, 1995 |
| ISBN13 | 9780471013204 |
| Publishers | John Wiley & Sons Inc |
| Pages | 352 |
| Dimensions | 237 × 160 × 28 mm · 721 g |
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