An Introduction to Social Media Marketing - Alan Charlesworth - Books - Taylor & Francis Ltd - 9780415856171 - November 20, 2014
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An Introduction to Social Media Marketing 1st edition

Alan Charlesworth

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An Introduction to Social Media Marketing 1st edition

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

250 pages, 57 black & white illustrations, 10 black & white tables, 1 black & white halftones, 56 bl

Media Books     Paperback Book   (Book with soft cover and glued back)
Released November 20, 2014
ISBN13 9780415856171
Publishers Taylor & Francis Ltd
Pages 250
Dimensions 155 × 233 × 14 mm   ·   390 g
Language English  
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