Building Brands Directly: Creating Business Value from Customer Relationships - Stewart Pearson - Books - Palgrave Macmillan - 9780333639078 - February 4, 1996
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Building Brands Directly: Creating Business Value from Customer Relationships

Stewart Pearson

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Building Brands Directly: Creating Business Value from Customer Relationships

How to create business value by sustaining existing brands and building new brands is the priority of our major business leaders, the managers to whom they entrust their brands and the students who are the brand stewards of the future.

446 pages, figures

Media Books     Hardcover Book   (Book with hard spine and cover)
Released February 4, 1996
ISBN13 9780333639078
Publishers Palgrave Macmillan
Pages 431
Dimensions 140 × 216 × 28 mm   ·   712 g

See all of Stewart Pearson ( e.g. Hardcover Book and Paperback Book )