Strategic Brand Management: A European Perspective - Kevin Keller - Books - Pearson Education Limited - 9780273737872 - December 6, 2011
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Strategic Brand Management: A European Perspective 2nd edition

Kevin Keller

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Strategic Brand Management: A European Perspective 2nd edition

Develop your students' brand management skills with practical insights from the industryStrategic Brand Management, 2nd edition, equips your students with the tools and knowledge to implement successful brand strategy. With activities to guide their learning, the text teaches your students to make business decisions like real managers.

968 pages, Illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released December 6, 2011
ISBN13 9780273737872
Publishers Pearson Education Limited
Pages 968
Dimensions 248 × 190 × 36 mm   ·   1.59 kg
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