Managing Electronic Media: Making, Marketing, and Moving Digital Content - Van Tassel, Joan (PhD Associate Professor, National University) - Books - Taylor & Francis Ltd - 9780240810201 - March 3, 2010
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Managing Electronic Media: Making, Marketing, and Moving Digital Content 1st edition

Van Tassel, Joan (PhD Associate Professor, National University)

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Managing Electronic Media: Making, Marketing, and Moving Digital Content 1st edition

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

432 pages, 50 black & white halftones

Media Books     Paperback Book   (Book with soft cover and glued back)
Released March 3, 2010
ISBN13 9780240810201
Publishers Taylor & Francis Ltd
Pages 418
Dimensions 192 × 234 × 26 mm   ·   1.02 kg
Language English  
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