Marketing In Creative Industries: Value, Experience and Creativity - Gabriele Troilo - Books - Macmillan Education UK - 9780230380240 - July 7, 2015
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Marketing In Creative Industries: Value, Experience and Creativity

Gabriele Troilo

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Marketing In Creative Industries: Value, Experience and Creativity

This book addresses the specific challenges of marketing in the creative industries, whilst applying classic marketing theory to a range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies.

384 pages, 47 figures, 18 black & white tables

Media Books     Paperback Book   (Book with soft cover and glued back)
Released July 7, 2015
ISBN13 9780230380240
Publishers Macmillan Education UK
Pages 384
Dimensions 191 × 246 × 20 mm   ·   741 g
Language English  

See all of Gabriele Troilo ( e.g. Paperback Book and Hardcover Book )