The Nature of Marketing: Marketing to the Swarm as well as the Herd - C. Brymer - Books - Palgrave Macmillan - 9780230203365 - November 14, 2008
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The Nature of Marketing: Marketing to the Swarm as well as the Herd

C. Brymer

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The Nature of Marketing: Marketing to the Swarm as well as the Herd

The Nature of Marketing describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. In order to build sustainable desire and create demand, brands must be able to exert influence among these new kinds of community.

224 pages, 2 figures, 3 colour illustrations, 22 colour illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 14, 2008
ISBN13 9780230203365
Publishers Palgrave Macmillan
Pages 205
Dimensions 161 × 240 × 18 mm   ·   639 g
Language English  

See all of C. Brymer ( e.g. Hardcover Book )