Network Dynamics in International Marketing - International Business and Management - Peter Naude - Books - Emerald Publishing Limited - 9780080433585 - December 15, 1998
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Network Dynamics in International Marketing - International Business and Management 1st edition

Peter Naude

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Network Dynamics in International Marketing - International Business and Management 1st edition

Contributes to the state of knowledge in the area of relationship marketing and provides readers with an insight into the antecedents and roots of the "fashionable" interest in relationship marketing. This book presents ideas on our understanding of networks, relationships, and interaction.

342 pages, Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released December 15, 1998
ISBN13 9780080433585
Publishers Emerald Publishing Limited
Pages 342
Dimensions 165 × 230 × 20 mm   ·   681 g
Language English  
Editor Naude, Peter
Editor Turnbull, P.W.

See all of Peter Naude ( e.g. Hardcover Book )