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Marketing Strategies: New Approaches, New Techniques - The Best of Long Range Planning 1st edition
Malcolm Mcdonald
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Marketing Strategies: New Approaches, New Techniques - The Best of Long Range Planning 1st edition
Malcolm Mcdonald
Reflects the key contemporary issues and developments in marketing strategy that face organisations. This work examines a range of changes that are taking place in marketing that both demonstrates the state of marketing technique and provides a glimpse of where marketing is heading.
308 pages, Illustrations
| Media | Books Hardcover Book (Book with hard spine and cover) |
| Released | August 25, 1995 |
| ISBN13 | 9780080425726 |
| Publishers | Emerald Publishing Limited |
| Pages | 308 |
| Dimensions | 156 × 234 × 19 mm · 607 g |
| Language | English |
| Editor | McDonald, Malcolm |
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