Marketing Management: A Contemporary Perspective - Christian Homburg - Books - McGraw-Hill Education - Europe - 9780077117245 - November 1, 2008
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Marketing Management: A Contemporary Perspective

Christian Homburg

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Marketing Management: A Contemporary Perspective

Offers students and practitioners the coverage they need to make the right decisions to create and implement successful marketing strategies. This book covers a range of industries including business-to-customer, business-to-business, services marketing, retailing and international marketing from companies around the globe.

664 pages, col. Illustrations

Media Books     Hardcover Book   (Book with hard spine and cover)
Released November 1, 2008
ISBN13 9780077117245
Publishers McGraw-Hill Education - Europe
Pages 664
Dimensions 206 × 269 × 26 mm   ·   1.30 kg
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