The New Mainstream: How the Multicultural Consumer Is Transforming American Business - Guy Garcia - Books - HarperCollins Publishers Inc - 9780060584665 - October 18, 2005
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The New Mainstream: How the Multicultural Consumer Is Transforming American Business

Guy Garcia

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The New Mainstream: How the Multicultural Consumer Is Transforming American Business

In a monumental look at what comprises mainstream America, an award-winning author/journalist narrates the major cultural paradigm shift of our time, one that will dominate how America does business.

336 pages, black & white illustrations

Media Books     Paperback Book   (Book with soft cover and glued back)
Released October 18, 2005
Original release date 2011
ISBN13 9780060584665
Publishers HarperCollins Publishers Inc
Pages 336
Dimensions 152 × 229 × 18 mm   ·   408 g
Language English  
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