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The Big Idea - Robert Jones - Books - HarperCollins Publishers - 9780002571999 - December 21, 2000

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The Big Idea

Robert Jones

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The Big Idea

Robert Jones

In the future, the war in the marketplace will be a war of ideas. This text maps this territory and shows how big ideas make great companies. A big idea is emotional, and it is shared between customers and employees alike.

224 pages

Media	Books Hardcover Book (Book with hard spine and cover)
Released	December 21, 2000
ISBN13	9780002571999
Publishers	HarperCollins Publishers
Pages	224
Dimensions	560 g

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